Sunday, April 30, 2006

Who knew Pikachu was so big?


We were looking through photos from last summer and I came across this lovely image. It was one of those photo opportunities I couldn't resist. I'm rather curious what percentage of revenue comes from the games and what percentage come from the merchandizing offshoots.

For a good overview of the Pokemon brand management and product introduction issues, I highly recommend this case study:
http://w3.salemstate.edu/~poehlkers/Emerson/Pokemon.html

take care
Danc.